The Parts That Make Whole Food's Whole

What is Whole Foods exactly? Well on their site they inform customers that they, "...seek out the finest and natural and organic foods available...have an unshakeable commitment to sustainable agriculture and fun we bring to shopping for groceries..." which seems like the quite the ideal trip to the food store. But does their actual
stores communicate all that to patrons? Taking a look at Whole Foods on 14th Street right across from Union Square, I give it two-thumbs up for conveying their core values in the store.Their commercial space was extremely successful in communicating with customers from informative signs to properly aligned vegetables. Here are a few things my group noticed as effective:

• Upstairs had good lighting, air quality and acoustics
• 3-5 feet between shelving allowing for the flow of traffic to work
• The floor color was a mud-ish green which hides scratches from carts and fallen crumbs from samples to give the store a polished look
• Bold, concise and affective coloring of advertisement

Whole Food's exercises the fact that they carry vegan / organic / gluten-free and local products to provide customers with the highest quality food in terms of nutrition, freshness, appearance and taste. The store itself is sectioned into areas such as the bakery or food-on-the-go. From seafood to body care products, all the items on the shelf in my opinion looked of high quality; from the ingredients label to the packaging. This is because Whole Food's has a high standard of regulations products must meet. Because of the diverse regions you can find their store's, Whole Food's analyze a product on a regional level. On their website, they have videos and pages of criteria vendors must meet for products to even be considered being sold in the store. They really put the customer's best interest in mind with health choices. The store I examined has two levels of produce, meats, beers and wine, as well as prepared food. With the store's setup, customers wander quite a bit to get all the things they need. So even if someone was to pick up something that was not on their grocery list, they need not to worry. They can be assured it is of the same high quality of all other products they use because of the coordinators and buyers careful judgement when choosing products for the store.

For more information visit Whole Food's Company to learn more.